One of the most essential keys for success is good relationship including in business. Your relationship with your audience, potential customers, and existing customers should be nurtured carefully if you want to make it long lasting and beneficial for both sides. Keep in mind that there are many ways you can stay connected with your audience such as through online platforms. You can open an official account of your brand in several social media platforms for example, and reach out to your audience even better.
Bring in more value to your audience using high quality content delivery
When you decide to establish an online platform to keep in touch with your audience, you must know that you have to keep delivering content. However, it is not just random content but the ones with high quality to bring in more value to your audience. If you do it consistently, you will also attract more followers. And here are some tips to do it properly:
Share your company vision
Everyone must know already that every brand aims for making money. However, allow your audience to see another side of your brand. Show them that your company has its vision and share it with them. You can share your vision both with the existing and prospecting customers. When you share your vision, you allow your audience to know what your positive mission statements are. Audience who share similar values and interest will be more attracted to support your brand naturally because they can feel the connection.
Online content is king in today’s marketing strategy. Hence, you need to be consistent in delivering high quality online content through your platforms. Make sure that your contents can capture their attention, informative, and up to date. Do not always aim for your content to be viral because it is not a guarantee your audience will stay. Bring in more value to your customers with consistency instead.
Provide availability and accessibility
Customers more appreciate brands that can be reached out easily to answer question and help fix their problems. Otherwise, your customers might just find another brand that they can rely on better. You can provide more availability and accessibility through various ways. But first find out where your customers spend most of their time. Today, most of them spend most of their time in social media. Hence, you can start by opening up direct message with your existing and prospecting customers. This is an attempt to establish seamless communication. Or, inform your audiences to tag you when they have a question you need to answer.
Seek out feedback and respond to it
Feedback from your customers either negative or positive can be used to improve the quality of your product or service. Instead of waiting for the customers to give their feedback, seek them out proactively. You can do it using polls, surveys, or posts that can utilize questions as well as call to action. Put the feedback you receive to use to grow your business better.