Tracking customer is one of the most common methods used for businesses to know who their customers are, their location, shopping habits, and more. It is not to invade customers’ personal space but to make more targeted offerings based on customers’ best interests. By gaining more data through customer tracking, businesses can craft the best products that services that are right what customers need.
Tracking your customers the right way
When you track your customers, you find out how your customers interact with your brand and eventually know what they really want and need you will also find out more about what payment method they prefer, what style of communication they like, and what products or services they like the most. To put it simply, customer tracking allows you to understand your customers; experience with your brand.
Methods used to track your customers
It is vital to know how to track your customers properly using the right methods, such as:
It is still the classic yet effective way to track your customers. Using an automated email tool, you can track opens, deletes, click throughs, and other things with your email marketing campaigns. You can use the information to craft better marketing campaign.
Social media
You can use social media to track your customers since it is one of the largest platforms many customers use to look for what they want to purchase.
Website metrics
With website metrics, you are going to see what part of your websites that gets the most traffic and how customers behave. For example, track what web pages your customers visit the most, their journey from viewer/visitor to customer, and their pain points.
What to track from your customers
To gain more accurate information during tracking customers, you also need to know what to track in the first place. And here are several most important things to track from your customers:
Purchase history
Track your customers’ purchase history to find out their sopping habits as well as preferences. This way, you know what your customers spend money on. Hence, you will be able to provide the right products and services similar to what attract them.
Downloads
Track what your customers download from your pages to see what interest them the most. Track downloads and opt ins such as freebies downloads from your websites to determine your customers’ demographics and psychographics. This way, you will be able to deliver the right content and products your customers actually want.
Contact information of customers
You also need to find out your customers’ contact information such as email. It will help a lot for you to automate message for customers. You can send various information about your products and services that attract your customers via email.
Traffic channels
When handling a business using online platform, you must use multiple channels to boost it. Then, track down your traffic channels to find out where you are getting your customers from. You can track this by delivering survey to ask customers how they found you.
Edra Maulana