Improving customer service is a must to ensure your business stay afloat. Keeping your customers loyal to your brand is not so simple especially with how the competition today is so tough. We are living in the world where you will get left behind if you don’t pay attention enough to your surrounding. As for growing your business, you need to do it while attracting customers and keeping them loyal.
‘Wooing’ your customers
It is a must to elevate your customer service because a relationship needs to be nurtured. If you want your customers to stay loyal, you have to step up your game. You cannot just provide mediocre service to them. Instead, you have to find the way to woo them. There are several ways to do it.
First thing first, you have to make sure that the customer service you are delivering is reliable, satisfying, and competent. You have to keep it that way on daily basis regardless how tiring it looks. Once you gain their sense of loyalty and security, you can step up your game into higher level. It is the moment when you have to woo your customers.
Interpretation
There might be different interpretation of extra customer service. Wooing your customer comes with the purpose to deliver a service that goes beyond fulfilling basic customer expectations. You also have to do it with unexpected and creative approaches and strategies. This also aims more powerful impact to plant amazing stories in your customers’ memories. Thus, it makes them trust your brand unconditionally.
Value your customers
Wooing your customers doesn’t mean forgetting to get the basics done. It sounds complicated but its worth trying. Not to mention that it benefits your business. It can help your business to have long lasting type of success. In order to woo customers, you have to improve your employees as well. Make sure that they know how to deal with customers and how to provide what the customers needs. Empowering your employees is the first step in wooing your customers. It can leave strong impression to your customers knowing that you are willing to go to such extent to fulfill their needs.
Empowerment
Empowering your employees can be challenging especially if they don’t gain anything in return. Thus, you have to use another strategy to motivate your employees. Acknowledge your employees when they do something that is very important for the future of your business. You can also make celebration for proper acknowledgment. However, you can also still criticize if they work less efficient. This is also a way to motivate them to work better.
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The value of right timing
Choose the right timing to woo your customers. Sometimes, your customers are in a hurry and don’t have time to be wooed. Thus, it is always important to see from customer’s perspective to know what the right action to take. Inform your employees to be more considerate about this as well so they know the right timing. Unforced wooing is more effective anyway.