Business & Property

Benefits of Video Marketing for Property Business

Benefits of video marketing for property business

There are many marketing strategies you can use in order to deliver the best campaign which can lead potential clients. Thus, you can converse leads to deals successfully. With the advancement of technology, it is time for you to be more open-minded and take advantage of it. You can use advanced technology to promote your business in the most effective ways such as using video marketing idea. Well, video marketing is not only created to promote property business. Lots of businesses now use video marketing since people are more interested in animated motion campaign. Video marketing is not only for seasoned property business owner to use. For millennial investors, this can be a great idea to try as well.

Video marketing benefits for building property business

The reason why property business owners start using video marketing as their strategy is because it is beneficial. Here are some benefits of using video marketing for your property business:

  1. Video can attract more viewers which mean you have higher potential to draw more potential leads. Video is attractive visual which can make people drawn to it. The visualization is animated which make it more interesting to see and realer. Thus, people like video more than pictures.
  2. You don’t need to spend much money in making video marketing. There is no urgency to use expensive and fancy equipment. The most important thing is the content of the video and how to make a content that can deliver the message effectively. You can make simple video using your smartphone. If the content can reach viewers and potential customers, then you can earn potential leads to be converted into profitable deals.
  3. Video marketing has larger scale in target market. Video is more accessible. If you make campaign only by delivering letters, you have limited market scale. With video marketing, everyone can access and the higher the potential to earn as many leads as possible. People can access video anytime and anywhere today. Thus, there won’t be any issue with target scale.
  4. There is no rule that limits you from making or deciding the content of the video. You can use your creativity to the fullest in order to make high quality video marketing. You can make your own concept to reach your target using your ideas.

To make the most effective video marketing, you don’t need to worry too much about the equipment. It is true that high-tech equipment can results in high quality visualization. However, that is not the main thing in video marketing. The content and message are most important elements you need to consider. Besides, you can always use application that can be downloaded online to your PC or smartphone. If you have no skill in making video, you can always learn from online. There is no need to pursue formal education in film. Just make sure you know the basic of video making such as lighting, blocking, angle, etc. Make sure that you have a thorough plan before making the video.

What is Virtual Home Staging and What are the Benefits?

Home staging is a crucial step to marketing a house; and for some, it’s an integral process. There is the matter of cost and practicality, however, when sometimes, the traditional method of home staging is simply not a viable option. This is where virtual staging come to play and help you do most of the weightlifting in making your home presentable, and beyond that, desirable.

Staging at its core is done in order to assist both sellers and buyers. Through home staging, sellers are able to showcase their properties at the best light, with the right help. Buyers benefitted from the sense of livability and in envisioning how their furnitures would fit best in a room; it’s a good start in getting the sense of scales of the house, even before actually stepping foot into it.

Virtual home staging help sellers show the potential of their real estate properties, and consequently, they help buyers see the potential of the listing. In a highly competitive market, home staging is simply a sensible thing to do. Empty rooms on photos simply look so much less appealing on a listing—and there are possibly hundreds of similar houses with similar rooms; without staging, it’s often difficult to stand out.

Home staging has been known to significantly increase listing’s traffics. It’s reported that 30% rise on web traffic to the listing’s page occurred after a virtual staging. Virtual staging are not simply capable of filling an empty room with well-placed furnitures and lighting; staging virtually also allows you to remove existing furnitures on your photos with new ones. That is, without the cost of a new furniture, of course. A lot of services allow you to chose furnitures or even furniture styles from their pre-existing libraries to improve your home listing. Some allows you to order custom furnitures altogether. Virtual staging in itself is highly customizable across every aspect.

Home staging is way cheaper

Compared to traditional staging that often cost anywhere between 2,000 USD to 5,000 USD depending on the project, virtual home staging is tons of times cheaper. Prices range between 65 USD to 75 USD per photo, more or less, sometimes depending on the service or on the company that offered it.

No heavy lifting

Literally no heavy lifting on your part as everything is all done virtually. Preparing a home for sale before you move out can disrupt your routine by a large degree. Virtual home staging allows you to have your usual routine without being bothered by activities such as moving furnitures, re-painting, wallpaper applications et cetera. You also won’t have to keep your furnitures rotated for a long time like the case with traditional home staging, as it takes sometime for a transaction to come to a close.

However, you need to remember to label your listing photos correctly. Honestly mention that the pictures showed in your listing are virtually staged. Be transparent with your potential homebuyers. They’d value it a lot during their home search.

Closing the Best Deal with the Right Strategies in Property Business

Closing the deals for your property business is hard-achieving. Generating promising real estate leads is not something you can do overnight, it requires lots of hard work in the process. It is not only the best skill you need to have but also the right strategies.

Closing the best deal strategies in property business

Building skills and finding the most effective strategies can take years. Some investors may succeed faster or vice versa. There is no accurate calculation on how long until you reach your best skill in closing deals because there are many elements needed to be involved in the process.

Successful investors sometimes make decision to go in different path unlike the others. Instead of going with basic methods, they choose unconventional strategies in order to generate more leads for their property business. This is not unheard of and there is no fault if you do so.

Finding the right strategies to close as many deals as possible

Before implementing any strategy, it is also important for you to know that there is difference of marketing strategy between sellers and buyers in property business.

Where you stand decides the types of strategy you need to implement in your property investment. As mentioned earlier that there is no absolute rule or procedure in which you can successfully build your property business and close many deals. Every individual has their own way and skill to help them through.

However, the following tips can be a general view to lead you finding the right strategies to generate many potential and promising leads for your property business:

  1. The first tip is that you need to consider business auditing. This aims to build solid foundation for the sake of your business management. Using this procedure, you will be able to evaluate accurately your performance. This way, you will be able to measure the effectiveness of the strategies you implement. You will know how many contacts that can potentially generate leads and how many of them have resulted positively. This can be called as tracking. Thus, you know exactly how far your progress is.
  2. The next tip is to building the network. Growing network is not an easy feat. It requires little more hard work by sacrificing your time. It is important to build professional relationship whenever you have a chance. You can build your network by joining local property business club, attending real estate related seminars, etc. In building your network, it is best not to set any limit. You can expand your network to larger community so that your network will be solid and large. It is also important for you to share mutual relationship in maintaining your network.
  3. In generating leads, some may say that the quantity is more promising then quality. However, you need to think otherwise. Make sure that your marketing strategies have clear target in the market. Make sure that your message is clearly delivered through the campaigns you made via your marketing strategies. This will help you to earn as many leads as possible for your property business.

Pros and Cons of Hiring Website Design Agency at Bali

Sometimes, it is hard to distinguish which one is the tourist and which one is the businessman in Bali. It is because there are many of foreigners who have started up their business in Bali, so it is becomes a bit hard for the local people to identified them. And they are also blended into the community very well. Starting a business in Bali can be quite a challenge. But if you really decide to keep on going what you have started, make sure that you are also involving the website design agency at Bali.

Hiring website design agency at Bali

Since the website design agency can’t only be found at Bali, there may will be the pros and cons among the businessmen. Moreover, even if you are at the east end of the world, you can always choose to hire the agency at the west end of this planet. Thank’s to digital world that keep on developing.

Hiring the website design and development agency will give some of the advantages, either you are doing it in Bali or another region in Indonesia and even another country. You can get professional advice for your web design, SEO, its development for the future so you can get the right website as your business need.

You are also possible to get a brand and your business identity advices so your next business steps can really benefit you. At least, you may be told that you need to provide or change the existing logo of your business can be considered as the important move. You are talking to an agency, so you will hear many of what its has experienced. Not just the design of your new business site.

Many of the pros and cons related to the website design Bali are possible came from the foreigners. If they are new in Bali, they may don’t know much about the law of the country and the region. But if they have lived for years in Bali, they may also have understand the cultures and how the business is going on.

Pros of hiring the website design agency at Bali

Currency exchange rate is always helpful for they who came from US, developed countries at Europe, or even the Australians. When you have Dollars, Euros, or Poundsterlings on your hand, it will be really a profitable exchange for you when you change them into Rupiah (Rp). Later, the website design Bali agency you are hiring can be cheaper.

But that will not only be the benefit you can get, because the business you will be started at Bali can also get the same benefit. In case you aren’t interesting to work with the web agency and finding the freelancer yourself, the wages can also cheaper for even counted per hour rate.

The freelancer or the team of an agency are also really welcoming and friendly. Sometimes, they will usually give you the extra service like working any related website design field without even need to wait for your order. They are pretty much understand about that.

Now, it’s time for the cons!

Although there are many of the foreigners in Bali, doesn’t mean that there will be many of them who are working as the web designers or developers. In fact, surely that the Balinese and other local people from around the Indonesia will fill the position. One thing that you will not want is, they may don’t understand you very well.

It is about the communication, the language you are using. Some of the web designers are fluently in English, and some of them don’t. So, that will be a challenge for you. Finding the freelancer may be cheaper, but there are also many of the agency team in Bali that are good in speaking for several languages.

Language may the simple thing in business, but you have also need to make sure that it won’t draw you into the legal issue.

Since many of the Indonesians are also being part of the website design agency at Bali, it is feared that the target of finishing the website will not be in accordance with what was agreed at the beginning. I mean, there is term called as the “rubber time.” So, you may need more times to get in touch with the agency.

But, there are actually some of the web design companies in Bali that are owned and ran by the foreigners, so you will needn’t to fear about the above cons.

Many people have become examples as the successful businessmen and women in Bali, either as the foreigners or the local people. You are also have the same chance to get the same achievement or even more. To begin your successful journey, find the right website design agency at Bali can be part of it.

Build Your Property Business by Working Smart

To achieve your goal, hard work is essential and everybody agrees with this. However, there is something more effective to achieve your goal aside from working hard. It is work smart that will help you reach your goal in your business. Working hard is important but working smart is efficient. Surely working hard is useful but it doesn’t guarantee your achievement. Meanwhile, working smart will help you work efficiently without wasting much time to achieve your goal. Besides, working smart today is not impossible because technology has made it easier for you to do so. You can pick your ideal shortcuts to reach your destination in property business.

How to work smart in building property business?

Working smart doesn’t necessarily need superior brain. Having high IQ is not what work smart supposed to mean. For more understanding about how to work smart in building your property business efficiently, here are some useful tips you can try to implement yourself:

  • First important thing to do is to make list of what you should do and need in order to build your business. It is essential that you list things from the very bottom to the very top. By focusing in making list, you will be able to notice many things in details. The list includes plans, strategies, possible issue, solutions, relation, connection, and many more things you consider important to be included on the list. You need to take your time in making list so that you don’t miss any aspect.
  • Determine the right order of priorities you have based on the list you have made earlier. After making the list, it is time for you to arrange them in the right order based on the urgency. You need to mark which one hold highest priority and which one that you can push aside for a while. This helps you focus in finishing tasks efficiently without wasting too much time. You will be able to work productively by knowing the priority. It is more accomplishment when you can tackle down one major task instead of tackling dozen small tasks. What is the point of working hard if you cannot accomplish any of important tasks?
  • Do things that you are best at and let others handle what they are best at as well. It means that you should be able to delegate in accomplishing tasks related to your property business. This way, you can reach your goal efficiently. If you force yourself to try finishing the task you are not good at, you just waste precious time. You should try to trust your partners in this matter.
  • Instead of trying to do many tasks at once, it is better to finish one task at a time. Carrying too many bags in one step won’t lead you anywhere because you cannot focus on your step. Therefore, try to finish what you start then you can go on to another task after. This will also help you more focus because you won’t think of another task while finishing the one at your hand.

Out Of The Box Strategies In Property Business Marketing

In every kind of business, marketing strategy is important and its role plays significantly. It is just the same when it comes to real estate business. Marketing strategy is one of the most important keys you should have and should not lose.

Out Of The Box Strategies In Property Business Marketing


Before going further to find out the most effective marketing strategy in property business, it is important to know what it really means by marketing. It is a term used by many people in various subjects. No matter how wide or complicated the meaning of marketing is, you can always grasp to the most important point of it. Marketing means to introduce your brand. That is the main point but it is not the end of the process of marketing. There are many things involved before it is called as successful marketing strategy.


Out of the box marketing strategies in property business

In many circumstances, it is often that businesses focus more on the solution instead of the problem. While it is not totally wrong, there is another alternative to think the opposite. When you focus more on finding the solution, you must have not realized that the problem may reoccur someday and the same solution may not be as effective as the first time you use it due to different circumstances. Meanwhile, you can find more innovative and creative results when you focus more on the problems. This will lead you to find more effective strategies in dealing with business property issues.

Having edgy marketing strategies doesn’t mean you leave the conventional ones. The traditional strategies are still important to use as fundamental though. However, having edgy and out of the box strategies may give you more benefits in building your business. Thus, there is no hurt to use unconventional ones.

One of the most out of the box strategies is submitting an original content to more powerful outlet besides your own business’s webpage. Most people use social media as the best tool to raise brand awareness. However, it is not a bad idea to trust larger outlet. You can write something original related to your industry. You will be able to link back from the outlet site to your business webpage. Thus, it drives the traffic to your site in return. This strategy is effective and you should try it especially when you have ability to write well.

Next out of the box strategy in marketing your property business is flaunting. What should you flaunt? Well, you can flaunt your success by showing what you have achieved. It doesn’t mean you have to be obnoxious. The point is, you show the world that you are a capable person and you have gained success by your own effort. This is a way to how off yourself in the market. While you flaunt yourself in social media, make sure not to drag down others by belittling other’s achievement and just focus on yourself. This is also effective to show others that you are confident in your business and it will surely attract potential leads or clients.


Factors to Evaluate a City for Real Estate Investment

Purchasing properties for investment is one of the most popular methods in increasing your net worth and building wealth. Unlike other methods of investment, houses or properties cannot be moved, and therefore, location matters a lot. Geographical, societal, and economical factors all play a role in determining the value of the location, and therefore, the value of your properties. Location is arguably the most important factor when it comes to purchasing a property for investment. There are several common factors that could be observed when it comes to evaluating a region or a city for real estate investment.

It’s important to note that everything is linked. The aspects of value should always take into account aspects of human life. Things such as employment, population growth, city developments, and a wide variety of factors all play a role. Observing the market as a society a whole is key. Let’s start with some of the common factors in evaluating a city for real estate investment.

Employment growth

People’s capability to purchase or rent is highly dependent on their financial state that determines their capability of buying. Companies and businesses that grow are signs of an area that flourish. The growth of the percentage of the city’s number of employment each year is indicative of employment growth that often affect the real estate market greatly.

Population growth

The increase in population is something that clearly has a direct impact in the housing market. The population growth is observed annually, viewing the percentage in the city’s population each year. Migration trend is something to look out for.

Infrastructure development

An intrinsic sign that a city or a region is growing financially is changes on its infrastructure brought about by development. You may spot roads being built, or a brand new bridge just finished constructing, or even just several new houses in the neighborhood, that may indicate a high demand in housing in the area.

Rental Yield

Compared to the property’s market value, the profit of how much rental pays is a direct indication of how much an investor could obtain rental income. Rental prices may not always reflect home prices in many areas, so make sure to do your research and find out, and possibly observe what may affect the trend. Regions with a high populations of students or young workers are sometimes the cause of the high rental yield. Not to mention, due to inflation, although home prices grow slowly, rent prices may increase rapidly due to inflation. Rental and home family markets sometimes can be very disconnected.

Increase in home values

The increase in home values is observed through how long it would take for home prices to go up each year. The median value of the inventory in the housing market is commonly observed. The length of time homes are on an active listing is one of the indications in the speed of home value. The overall factors affect the resale value of a house.

Economic diversity

While employment growth plays an important role in the state of the real estate market, economic diversity may just be as important. Economic diversity is observed through employment rates across a wide range of sectors, as opposed to a region dominated by a single industry. Places with only a sole industry dominating the region pose higher risks in the long run. Regions with a diverse economic sectors are much less risky, especially those with established industries. The examples of economically diverse cities are California, Texas, Sacramento, etc.

Tasting The Profit Of Bean Bag Chairs Production

In today’s modern era, living and office spaces are increasingly limited. This is the reason why choosing the right furniture. The mistake of choosing furniture makes your home and office unpleasant. The atmosphere of home and office help shape the mood.

Bean Bag Chairs

A relaxed atmosphere at home, in the office or anywhere, can be easily created. Furniture is one of the determining factors in creating comfort and a sense of relaxation. The solution to choosing furniture is multifunctional. Bean bag chairs modern, trendy and multifunctional furniture solutions. Not only designed as a furniture but also as a beautiful decoration.

Bean bag chairs are tiny furniture, mobility, as a solution to fill your tiny space. They are a type of sofa without a frame that can be occupied flexibly following the user’s body shape. Shaped like a large bag filled with Styrofoam.

Some of the advantages of bean bag chairs:

  • Light
  • Moveable
  • Durable
  • Affordable
  • Water Resistance
  • Fire Resistance
  • Trendy
  • Comfortable

Bean Bag Chairs As A Profit Field

Making bean bags can be done in 30 minutes. Is it true? If you pay attention, this is a large cloth sewn and filled with styrofoam. You can try making a bean bag pattern and looking for a convection to sew it. For filling, only requires 1 kg, where the price is very cheap.

Why not think about producing and selling it? This is a simple process that requires precision. The important thing to note is the quality of the cover material used. Considering they are indoor and outdoor furniture, then look for the type of material that is waterproof, fire resistant, comfortable and not hot.

To attract buyers, you can design bean bag chairs with 2 colors, so that it looks unique. Using 1 color will make bean bag chairs look elegant. Receiving customized bookings can help your sales market.

Prices of bean bag chairs on the market range from $ 70 – $ 100 and even more. While the material you need can be found cheap if you buy on a large scale. The margin you receive can reach 40% in a month.

You also separate indoor and outdoor types. Surely the cover material used will be different. For outdoor, it is better to use canvas fabric because it is strong and flexible. As for indoor, use velvet or other materials that are easy to clean. You can also look for designs for children. Bean bag chairs are perfect furniture for all ages. Bean bag chairs provide comfort for others and also huge profits for you as a seller.

Real Estate Market Price vs Selling Value at a Glance

Fair market value is a price that a seller and a buyer would agree on according to a few basic notion that involves knowing essential facts of the market state as well as a value of the house at a given time.

The house’s value and price may not reflect the current real estate market price, and vice versa.

Real Estate Market Price vs Selling Value

Conversely, what a seller and a buyer agree on may not reflect the house’s value nor the current market price.

Several factors may influence this. Thus, commonly, a listing achieved a fair market value if it fulfills three conditions which are; the transaction is “at arm’s length”, both parties are not under pressure, and both sellers and buyers are knowledgeable of the current market state.

Transaction is at arm’s length

Buying from family members or a close friend, for example, is not transaction that is done at arm’s length. The close relation more often than not, greatly influence the price of the house.

Buying a house from a complete stranger is different from buying the house from your aunt, for instance.

Both parties are not under pressure

There are certain pressure that may influence the closing of a deal. Some of the most common one is if the seller is under pressure of selling the house fast because of a relocation.

There is also a case when the buyer is pressed for a purchase, or if the buyer has no idea about the market price.

Both are knowledgeable of the market

Parties involved in selling the real estate have a fair idea of how the market is fairing at the moment of their communication or transaction.

Ideally, both parties would be knowledgeable of the market in the area, or have access to accurate information. This is a bit difficult for buyers to access, however, not impossible.

It can be done by enlisting the help of neighborhood specialist. Doing research by yourself also often proved to be fruitful.

Appraisal value

The appraisal value depends on several factors, in which the appraisal is done by a licensed appraiser, commonly from an appraisal management company. The most important things are commonly the most basic ones that are affixed to the house.

An appraiser would also compare the price with at least 3 houses recently sold in the area.

Market conditions

When the market is “hot” the price would typically be higher. And would continue to remain so for as long as the market remain “heated”. When the market is “cold” the price would commonly decrease.

The low price of the house during the depressed period reflects the current pricing and not the future value of the house when the buyer decides to resell, and the opposite applies.

Getting to Know Eco-Houses and How They Can Improve Your Life

Going environmentally friendly starting from the place you’d spend a great deal of your time on is a good move, especially when you’re considering buying or renting a living space. Eco-houses or eco-home is something that you’d hear often when the environment friendly topic comes up.  Eco-home is the term for living spaces designed and built to reduce its environmental impact. There are no fixed criteria on what makes an eco-house. However in general, eco-houses have several common characteristics or features.

Better thermal insulation

Thermal insulation is one of the major factors in reducing the usage of energy, especially during extreme climates during winters and summers. Better insulation results in less energy consumption to control indoor temperature. It reduces the needs for electricity, natural gas, fuel oils, and other energy sources to heat or cool buildings.

Better levels of daylights

Too little or too much sun affect the usage of electricity greatly. The sun considerably affect the consumption of light and temperature-controlling devices. Building houses with a healthy access to sunlight is a major key in designing and building eco-houses.

Passive solar orientation

Solar houses are not just fancy names used in real estate marketing. Solar houses is an integral part when it comes to better, environmental living. The concept of these houses have existed since ancient times and it’s a strong fundamental in developing human dwellings. Passive solar orientation ensures the house receive a healthy amount of sun, making this house strategic for receiving a good amount of heat during winters, and shaded in such a way to protect against the summer heat.

Energy consumption from renewable resources

Natural renewable resources refers to resources that could be reproduced either through naturally recurring process or biological reproduction. Renewable resources commonly used at houses are solar energy, biomass, and heat pump.

Uses natural materials

Avoid the use of polyvinyl chloride (PVCs/PVCu) or other plastics. The waste and carbon impacts of such products to the environment is enormous and negative. One of the mejor house components that could use natural materials would be insulation. Fiberglass insulation, spray foam insulation, mineral wool, and cellulose are among good natural ingredients for thermal insulation.

Strategically uses plants for house improvement

Plants are the best natural devices when it comes to key factors in protecting and improving the house. Plants help regulate temperature, help block the winter winds and provides shade from the harsh summer sun. Plants are also excellent in purifying the air. It also helps reduce noises by blocking the outside noise. Planting evergreens and shrubs not only help improve the quality of your house, they also provide privacy.